In the summer of 1954, four hundred wealthy businessmen were invited to hear about a joint venture proposal. Hands were shaken,coffee was served and for the next few hours, behind closed doors,P&L statements likely the future of how this venture would play out.
History would show that this was one of the sweetest deals ever offered in business and those that embraced this idea would make thousands of times their original investement... all that joined the venture would make millions.
This was not a naive group of wet-behind the ears dreamers. awestruck by the thought of sudden reiches, or easily swayed by emotion.
No, this was a hard-nosed bunch, used to to dealing with bankers and politicians.

Here were the captains of their industry, being offered the deal of a lifetime. Their reaction is what is fascinating. How many jumped at the deal?
How many of those original 400 had the foresight to run with this deal...and beat out the competition?
As it turns out, exactly three.
The creator of this idea-ever the businesman-understood."After all'"he says,"all we were offering them was a name, a set of plans, and a dream!"
A name, a set of plans, and a dream... The deal was a simple one $5per day was  all they had to pay for the rights to use a name and a set of plans... to make the dream of a lifetiem come true.

http//www.joint-ventures-secret.com
http://www.jointventure.infozabout.com